Locked away for months in a recording studio, Grimshaw’s ‘Is This Love’, is a world away from what the majority of former X Factor contestants usually serve up.
A stark and heady synths led number which veers towards dubstep, Grimshaw’s falsetto is bang on the money as he delivers a unsugar coated tale of a romance gone terribly wrong.
Read the rest of the review, which also mentions the trending campaign, on the CraveOnMusic site http://www.craveonmusic.com/index.php?cID=940